Constantly looking for improvement
Textiles can never be sustainable. Every production of a garment leaves a footprint. We are aware of that. That's why we're thinking about making clothing more responsibly. in 1998, we began outfitting anglers with waterproof, breathable, warm and durable clothing of the highest quality, while trying to reduce the footprint. From the first design stroke to the finished product and the life cycle of a product, they look for the best possible and most gentle solutions for the environment and the climate.
Geoff Anderson is not a fashion brand but stands for innovative functional clothing
Functional clothing increases well-being, making outdoor excursions into nature a pleasure. The products keep warm, dry and comfortable. This makes it possible to concentrate more on leisure activities.
Durability is very important
Functional clothing with a long service life. We produce clothing with a long service life. This means that the assortment is based on timeless design, with emphasis on high quality materials, high professional standards and continuous improvements.
Durable products are gold (and greener)
Geoff Anderson customers should enjoy their fishing apparel for a long time. If you can avoid buying a new garment because the old one still works, you save resources. A success and the foundation of the business.
Responsible product development
The effort to reduce the footprint is an important point, which is already included in the design phase and in the choice of materials.
The design phase
The purpose of the clothing is included in the design phase. For the target group of anglers, it is assumed that the clothing should be able to withstand all weather, dirt, salt and heavy use. In order to meet the high stresses in the anglers' environment, the following basic principles are used in the design process:
Performance → Quality → Durability → Reduction of consumption
Intelligent material selection
The material used should keep anglers dry and warm during their fishing trip. With clothing that can be worn over a longer period of time. In doing so, we do not make any compromises. The goal is to find a good balance between functionality, durability and environmental compatibility. An important point is the careful selection of suitable materials.
Durable and effective materials
Geoff Anderson clothing must be functional. It is a challenge to find environmentally friendly materials that can do just that. The longevity of the clothing is a crucial factor, durable and suitable materials are preferred instead of the greenest products. Basically, more use is being made of recyclable materials. However, this should not affect the longevity and functionality of the clothing.
No to harmful chemicals
The majority of the materials used are free of chemicals that are harmful to health and the environment. Mainly Oeko-Tex® certified materials are used in all zippers, fabrics and elastic bands. In addition to the benefits for customers and Mother Nature, this also ensures a healthy working environment for manufacturers and employees.